• The state of digital transformation for insurers

    By: SilverBridge AdminOctober 18, 2019
    Some consider financial services firms to be at the forefront of innovation when it comes to digital transformation initiatives. Although the emergence of fintechs have resulted in incumbents transitioning into a technology-centric environment even faster than before, the challenge many of these incumbents face is to identify the most relevant of the current innovations, and the evolutionary path of technology innovations in the future. Ben Burger, managing executive at SilverBridge, believes the customer will ultimately benefit from this more dynamic market. “Of course, depending on the level of technology sophistication at an insurer, digital transformation could translate into vastly different...
  • Creating a learning organisation

    By: SilverBridge AdminOctober 16, 2019
    Employees form the lifeblood of a competitive organisation in the digital environment. But more than good salaries and other perks, what can decision-makers do to ensure their people are taken care of, especially when it comes to development? Ruth Wotela, People Wellness Executive at SilverBridge, explains the importance of creating a learning organisation. “This is a company that values the continuous learning and development of its people. It acknowledges that every person in the business can be a source of useful ideas. To this end, people must therefore have access to any information that might be useful to them.” It...
  • SilverBridge to present at exclusive Microsoft partner event

    By: SilverBridge AdminOctober 11, 2019
    SilverBridge has been selected as one of only 20 Microsoft partners to attend and present at a Microsoft Middle East and Africa (MEA) partners event on 15 and 16 October in Dublin. This sees the African provider of insurance software solutions be given an opportunity to showcase its offerings. “SilverBridge has continued to work closely with Microsoft as a strategic partner. This has resulted in our insurance product suite, Exergy, being selected as a Microsoft Prioritised Co-Sell Ready solution for the MEA region. This influenced the decision to include SilverBridge at this event and is yet another exciting development with...
  • Insurers need contextualised marketing

    By: SilverBridge AdminOctober 4, 2019
    Thanks to digitalisation and the effective analysis of data, marketing continues to become more personalised and contextual. In fact, digital technologies enable companies to provide customers with relevant and quality experiences reflective of today’s real-time world. Nelson Camara, Marketing and Sales Executive at SilverBridge, discusses its relevance to the insurance sector. “Given all the client information they have at their disposal, insurers are in a promising position to drive personalised and contextualised marketing. They can use client data in different ways that empower them to offer additional value and provide a tailored experience.” Most online consumers are already familiar with...
  • SilverBridge launches AI division

    By: SilverBridge AdminSeptember 26, 2019
    In a move designed to enhance decision-making and provide its clients with an innovative way of embracing the latest technology innovations, SilverBridge, a provider of insurance software solutions for the African financial services industry, has launched its artificial intelligence (AI) division focusing on Merlynn’s Tacit Object Modeller (TOM). “Given the amount of data available to insurers, it has become increasingly important to leverage it with meaningful insights and make more accurate predictions on everything from client risk to policy enhancements. Decision-making in the machine-learning space is largely a rules-based process and does not take intuition into account. TOM changes this,”...